About Us

Inside SAP is published by FlapJack Media.

Inside SAP is an independent, integrated media brand committed to keeping the ANZ SAP community up to date with industry news, trends, new solutions, and best practice.

As the only dedicated and independent SAP publication in the region, since its launch in 2008, Inside SAP has built up a loyal readership among SAP consultants, technical consultants, solution architects and developers, as well as C-level executives, and is well-respected by the SAP community in Australia and New Zealand. Each edition of Inside SAP Magazine features case studies of SAP projects, industry sector reports, features on enterprise IT trends and developments, coverage of SAP events, columns from industry commentators, specific coverage of the Asia Pacific market and SME sector, in-depth technical articles, and SAP careers information. Our editorial combines global best practice and trends with a local perspective, with each edition taking as its focus a number of special features.

Now published under the Inside SAP banner are:

• Inside SAP Magazine, published quarterly in print and digital formats, including the flagship Inside SAP Yearbook, providing a year-round reference to who's who in the SAP world
• www.insidesap.com.au, updated weekly and featuring the latest news and blogs from expert commentators
• Inside SAP e-newsletter, distributed weekly
• Inside SAP iApp, featuring magazine content in an interactive format specifically designed for the iPad

To subscribe to Inside SAP, visit our subscription page. For more information about advertising, visit our advertise page.

About the INSIDE SAP Editorial Team

The Inside SAP editorial team comprises: 

Freya Purnell: Publisher and Managing Editor
Freya has been a B2B journalist and editor for 13 years, with a particular focus on business and finance writing. She has written for a wide range of publications including Money Management, B&T Weekly, Australian Journal of Mining, Supply Chain Review, Campus Review, Nursing Review, Financial Planning, Insite, Super Review, Lighting Magazine, InfoLink Architectural and Museums Australia Magazine. Freya has edited Inside SAP since its launch in 2008.

Eleanor Reader: Journalist and Editorial Assistant
A recent Journalism graduate from the University of Wollongong, Eleanor joined the Inside SAP team in September 2012 and has quickly learnt the ropes in the SAP world. Eleanor is responsible for much of the news content on www.insidesap.com.au, as well as features and regular sections such as On The Move in Inside SAP Magazine.

About FlapJack Media

FlapJack Media is a boutique publishing house specialising in magazine and newsletter production. Based in Sydney, FlapJack produces independent publications for the enterprise software market, including Inside SAP and Inside BI. FlapJack also provides an end-to-end custom publishing service for a range of companies and associations, as well as stand-alone writing, editing, graphic design and production services.

Visit the FlapJack website at www.flapjack.com.au.